Privacy policy

Last updated: 22 August 2026

This Privacy Policy explains how Whyte & Smith Socks Ltd. (“we”, “us” or “our”) collects and uses personal information when you visit our website, purchase our products, create an account, contact us or otherwise use our services.

For UK data-protection purposes, Whyte and Smith Socks Ltd, company number 16539738, is the controller of your personal information. Whyte & Smith is our trading name.

Contact details

Whyte & Smith Socks Ltd.
11 Main Street
Rempstone
LE12 6RH
United Kingdom

Email: hello@whyteandsmith.com

Personal information we collect

Depending on how you interact with us, we may collect:

• your name, email address, telephone number, billing address and delivery address;

• order, payment, delivery, return and refund information;

• account details, preferences and settings;

• communications you send to us;

• information about products you view, place in your basket or purchase;

• device and usage information, including your IP address, browser type and interactions with our website; and

• marketing preferences and information collected through cookies and similar technologies.

Payment-card information is processed by our payment providers. We do not normally receive or store complete payment-card numbers.

How we collect information

We collect personal information:

• directly from you when you place an order, create an account, contact us or provide information to us;

• automatically when you use our website, including through cookies and similar technologies;

• from Shopify and service providers that help us operate our store; and

• from delivery, payment, fraud-prevention, marketing and other business partners where permitted by law.

How and why we use your information

We use personal information for the following purposes and lawful bases:

Fulfilling our contract with you

We use information to:

• process payments and orders;

• arrange delivery;

• provide order updates;

• manage returns, refunds and cancellations;

• operate customer accounts; and

• respond to questions about orders or products.

This processing is necessary to perform our contract with you or to take steps at your request before entering into a contract.

Meeting legal obligations

We use and retain information where necessary to comply with legal, tax, accounting, consumer-protection and regulatory obligations.

Our legitimate interests

Where these interests are not overridden by your rights, we use information to:

• provide customer support;

• maintain and improve our website, products and services;

• prevent fraud and protect our customers, business and website;

• establish, exercise or defend legal claims; and

• understand the performance of our store.

Our legitimate interests include operating an effective, secure and commercially sustainable retail business.

Consent

Where required, we rely on your consent to:

• place non-essential cookies or similar technologies; and

• send certain marketing communications.

You may withdraw your consent at any time. Withdrawing consent does not affect processing that took place before it was withdrawn.

Marketing

If you have agreed to receive marketing, or where the law otherwise permits us to contact you, we may send information about Whyte & Smith products and offers.

You can unsubscribe at any time by selecting the unsubscribe link in a marketing email or contacting hello@whyteandsmith.com. We may still send service messages concerning your orders, account or requests.

Cookies and analytics

We and our service providers use cookies and similar technologies to operate the website, remember preferences, understand how the website is used and, where permitted, support advertising.

Where required, we ask for consent before using non-essential cookies. You can review or change your choices using the cookie controls available on our website. Blocking some cookies may affect how parts of the website work.

How we share personal information

We may share personal information with organisations that help us operate our business, including:

• Shopify, which hosts and operates our online store;

• payment processors;

• delivery and fulfilment providers;

• IT, hosting, analytics and security providers;

• customer-support and communications providers;

• professional advisers, insurers and regulators; and

• law-enforcement or public authorities where disclosure is legally required.

We may also disclose information as part of a sale, restructuring or transfer of all or part of our business.

These organisations receive only the information reasonably necessary for their role and must handle it appropriately.

Shopify

Our store is hosted by Shopify. Shopify processes information about your access to and use of the store to provide and improve its services. Information submitted through the store is shared with Shopify and relevant service providers.

Shopify may also process certain information for its own purposes. You can learn more in the Shopify Consumer Privacy Policy and exercise relevant Shopify privacy choices through the Shopify Privacy Portal.

International transfers

Some of our service providers, including Shopify and its providers, may process personal information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, we rely on an applicable adequacy regulation or appropriate contractual safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission’s Standard Contractual Clauses.

You may contact us for further information about the safeguards relevant to your personal information.

Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

When deciding how long to retain information, we consider:

• whether it is needed to provide our services or maintain an account;

• applicable tax, accounting, consumer-protection and legal requirements;

• the time during which a complaint or legal claim could arise;

• fraud-prevention and security needs; and

• whether you have withdrawn consent or requested deletion.

When information is no longer required, we delete or anonymise it where reasonably practicable.

Security

We use reasonable organisational and technical measures intended to protect personal information. However, no internet transmission or storage system is completely secure.

Please do not send payment-card details or other highly sensitive information through ordinary email.

Your rights

Subject to applicable conditions and exemptions, UK data-protection law may give you the right to:

• request access to your personal information;

• ask us to correct inaccurate or incomplete information;

• ask us to delete your information;

• ask us to restrict how information is used;

• object to certain processing, including direct marketing;

• receive certain information in a portable format;

• withdraw consent where processing is based on consent; and

• complain to a data-protection supervisory authority.

To exercise a right, email hello@whyteandsmith.com. We may need to request information to verify your identity. We will respond within the period required by applicable law.

Complaints

Please contact us first if you have concerns about our use of your personal information:

Email: hello@whyteandsmith.com
Address: Whyte & Smith Socks Ltd., 11 Main Street, Rempstone, LE12 6RH, United Kingdom

You also have the right to complain to the UK Information Commissioner’s Office. Details are available at ico.org.uk/make-a-complaint.

Children

Our store is intended for a general audience and is not directed at children. We do not knowingly collect personal information directly from children who are unable to provide valid consent under applicable law.

If you believe a child has provided personal information to us inappropriately, please contact hello@whyteandsmith.com.

Third-party links

Our website may contain links to websites operated by other organisations. Their privacy practices are governed by their own policies, and we are not responsible for those websites.

Changes to this policy

We may update this Privacy Policy to reflect changes to our practices, services or legal obligations. We will publish the revised version on this website and update the date at the top. Where required, we will provide additional notice of significant changes.